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Spanish wine Los Conejos Malditos, produced by the winery Más Que Vinos in the province of Toledo, unexpectedly found itself in the spotlight after appearing in one of the final scenes of the film “One Battle After Another,” which won six Academy Awards this year. In the scene, a bottle of wine stands on the table next to Bob, played by Leonardo DiCaprio, instantly drawing the attention of viewers and wine experts.
The winery is located in Castilla-La Mancha at an altitude of around 750 meters above sea level. It produces organic wines, and the Más Que Vinos project was founded in 1999. Los Conejos Malditos is a Tempranillo wine known for its deep colour, soft tannins, and fresh taste. Its retail price is around €9.50.
The winery only learned that its bottle appeared in a Hollywood film after the U.S. premiere from its importers in the United States. According to representatives, interest in the wine increased significantly following the film’s release, both among Spanish consumers and internationally. In addition, the number of inquiries from restaurants, wine bars, and tourists eager to try the wine featured on the big screen has grown.
The name Los Conejos Malditos (“Cursed Rabbits”) is no coincidence. For more than fifteen years, the winery’s vineyards have suffered from rabbit invasions, which damage the vines and reduce урожай. At one point, importers suggested turning this problem into a distinctive brand feature — and that’s how the ironic name was born. The label was designed by American illustrator Dustin Harbin, known for his work with The New York Times.
This story echoes other cases where food products unexpectedly gained popularity thanks to cinema. For example, Spanish Bonilla chips after the film “Parasite.” The winery hopes that this kind of exposure will help draw attention to wines from the Castilla-La Mancha region and confirm their quality on the international stage.
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