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Swiss premium chocolatier Lindt & Sprüngli is preparing to relaunch its shop right in the heart of Valencia, according to Las Provincias. On Thursday, 5 March, the boutique at Calle Don Juan de Austria, 28 will reopen after a major refurbishment.
Lindt & Sprüngli Iberia CEO Marcos Ponce and the company’s retail director, Ana Martínez, will attend the reopening. After the formal ceremony, guests will be introduced to the new interior, where Swiss design meets the brand’s chocolate-making heritage. The launch programme will include tastings of new products, including the brand’s signature hot chocolate drinks and its popular Crema Gelata.
According to company representatives, the redesign is not only meant to refresh the shop’s look, but also to make buying chocolate a more enjoyable experience. The space has been arranged to immerse visitors in a world of flavours and aromas. The shelves will feature classic Lindor chocolates, alongside dedicated areas showcasing new textures and flavours.
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