Onum
Founders: Pedro Castillo (ex-CEO of Devo), Lucas Varela, Pedro Tortosa
Founded: 2022
Luzia, Shakers, Tucuvi or IFeel — if you live in Spain (or elsewhere) and these names don’t ring a bell, then this list is especially for you.
La Cotorra has selected seven bright, young IT startups from Spain that have already demonstrated solid results and could become the next “unicorns” in the coming years. This will be of particular interest to tech professionals, investors and simply curious expats following the local tech scene.
Founders: Pedro Castillo (ex-CEO of Devo), Lucas Varela, Pedro Tortosa
Founded: 2022
Onum focuses on processing and analysing unstructured data, particularly in areas such as security, compliance, risk management and analytics.
If you have ever looked into products in this space, you are probably familiar with the American giant Palantir Technologies. Onum is roughly comparable — with one key difference: while Palantir targets large enterprises, government contracts and the defence sector, Onum is still a relatively small startup focused on small and medium-sized businesses.
For now. After all, Palantir was founded more than 20 years ago, while Onum is not even three years old yet.
Despite its young age, by the end of 2024 Onum had raised €38 million in investment, led by Kibo Ventures and Dawn Capital.
If you run a business and data analytics is more than just a buzzword for you, this might be a startup worth keeping an eye on — before it becomes the next Datadog or Grafana.
Founders: Héctor Mata, Nico de Luis, Adrián de Pedro, Jaime Castillo
Founded: 2021
Shakers is something like a Spanish version of Fiverr or Upwork, but with broader capabilities for both sides of the marketplace. The platform helps companies hire and pay entire teams of freelancers, while also working with individual freelancers.
Despite intense competition and the presence of global freelancing giants, Shakers has managed to raise €7 million in funding — not only from Spanish investor Wayra, but also from Luxembourg-based Brighteye Venture and Norway’s Adevinta Ventures.
According to publicly available data, this has paid off: over the past two years, Shakers’ revenue has grown by 350%, and major corporations such as Inditex, Telefónica, Uber and Microsoft have joined the platform.
In 2025, the startup plans to expand across Southern Europe. So if you work or build a business in this region, Shakers — “The home of freeworking”, as they describe themselves — may well be worth a closer look.
Founder: Juan Ignacio García Braschi
Founded: 2020
Boopos is essentially a marketplace and aggregator for buying and selling businesses — with the added ability to provide financing for the acquisition itself. The company was founded by Juan Ignacio García Braschi, former CFO of Cabify, Spain’s first unicorn.
Boopos is difficult to compare directly with existing companies, as most platforms focus on a single function — either lending or acting as a business marketplace, like Capchase or Acquire. Boopos, however, has effectively become one of the first players to offer a true end-to-end model.
User reviews across various platforms are largely positive, praising both the team and the processes behind the product.
This likely explains why, in its relatively short lifetime, Boopos has raised €20 million in funding from both Spanish and US investors.
Founders: Amir Kaplan, Martín Villanueva Ordás, Gabriele Murrone
Founded: 2020
You have probably already heard that in 2025 some people use ChatGPT as a therapist. IFeel operates in a similar space.
IFeel is a corporate “pre-psychologist”: instead of a human therapist (whom employees often fear or avoid), an AI system assesses your mental state through conversation and then determines what kind of support you need — from a licensed therapist to a standard self-help programme.
Reviews from former employees and users, however, are highly polarised. On Glassdoor, ex-employees and candidates complain about opaque processes, below-market salary ranges, and insufficient focus on the quality of psychological consultants. App store ratings are also mixed: 3.9 on Google Play and 4.7 on the App Store.
Despite these mixed reviews, IFeel already works with major companies such as Glovo, Cabify, TravelPerk and H&M. Funding has also been strong: in under five years, IFeel has raised more than €60 million from various investors.
In short, if you believe that a corporate psychologist is not necessarily an employee’s ally, IFeel might seem like a reasonable alternative. One thing remains unclear, however: whether the programme reports the results of your screening to management.
Founder: Álvaro Martínez Higueras
Founded: 2023
Luzia is something between a tutor, a nanny and a straight-A student — all powered by OpenAI and Meta’s Llama. The assistant helps with homework, translates texts and explains maths. And no, it’s not just another version of ChatGPT: Luzia was specifically designed to be child-friendly, essentially a ChatGPT with parental controls.
Luzia is available as an app on the App Store and Google Play — with impressive ratings of 4.8 and 4.7 — as well as a bot on Telegram and WhatsApp.
Within the professional community, the startup receives strong praise. WIRED included Luzia in its list of the top 100 “hot” startups of 2024, TechCrunch called it a “breakthrough”, and on Glassdoor employees and candidates highlight a strong team culture, transparent metrics, competent management and competitive salary ranges (though the exact figures are not disclosed).
The startup is growing at an impressive pace. In just a year and a half, total funding has exceeded €30 million, and the user base has surpassed 50 million people. If you are a fan of fast-growing, technology-driven startups, this is one to watch.
Founders: María González Manso, Marcos Rubio
Founded: 2019
Tucuvi is another healthcare startup on our list — yes, medical startups are very much in vogue.
Its core product is an “AI nurse” named Lola. Lola monitors the condition of patients discharged from hospital and relays data collected via phone calls to medical teams for analysis. This approach has already helped reduce hospital readmissions by more than 50% in Spain and Portugal.
A similar concept was previously attempted by the US-based CareAngel, but that solution proved more useful for insurers than for patients. Lola’s distinguishing feature is its focus on elderly patients.
Tucuvi was also included in WIRED’s list of the top 100 “hot” startups. On AVIA Marketplace, Lola has a solid rating of 4.5. The most frequent criticism concerns EHR integration — specifically, the transfer of medical data.
Founders: Antonio Berga, Carlos Serrano García-Lisón, Tomás Gil
Founded: 2021
Embat is an automated CFO.
Co-founders Antonio Berga and Carlos Serrano García-Lisón previously worked together at JP Morgan, where the idea for the project emerged as they observed clients struggling with financial management. Embat is essentially a cloud-based platform for managing corporate finance.
Compared with larger, more established competitors such as Tesorio or Cashforce, Embat’s advantage lies in its ease of use, focus on mid-sized businesses, and — at least for now — significantly lower pricing.
Within the tech community, the startup is widely liked. Reviews from both employees and users are overwhelmingly positive, praising team culture, work–life balance and benefits. We did find one very angry review — but it was so brief and intense that it felt as though it had been written five minutes after a resignation.
Embat is growing quickly and actively raising investment. The company already works with Playtomic, Cabify, Wallapop and Fever, and has raised more than €21.5 million in funding over three years. Based on public reviews and growth rates, it looks like a dream place to work — and yes, they are actively hiring in Madrid and, to a lesser extent, in London.
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