Castellón de la Plana: Discover the "New Barcelona" Without the Tourist Crowds

British media have recently turned their spotlight on a hidden gem of the Spanish coast: Castellón de la Plana. While the world keeps flocking to the usual suspects, The Mirror has already dubbed this city the «new Barcelona.» It’s the perfect spot for those who want the Mediterranean dream—sun, history, and incredible food—minus the endless queues and eye-watering prices.

Nestled on the Costa del Azahar (the Orange Blossom Coast), Castellón offers that rare, balanced lifestyle where you can wake up by the mountains and fall asleep by the sea. It’s not just a stopover; it’s a destination for travelers who prefer slow living over mass tourism.

The secret is out: hotel occupancy in Castellón jumped by 1.2% this past year, hitting a record 7.2%. Regional authorities are now leaning into this momentum, positioning the city as the ultimate «chill» alternative to Spain’s overcrowded resorts.

A perfect day here starts at Plaza Mayor. Grab a café solo and take in the view of the Concatedral de Santa María and the iconic Torre del Fadrí. Pro tip: climb the tower for a panoramic view that perfectly captures the city's orange-tiled rooftops against a blue horizon. If you’re a fan of architecture, don't miss the Llotja del Cànem, a stunning Baroque building that now serves as a vibrant cultural hub.

When the sun gets high, follow the locals to El Grao, the city’s maritime soul. Just a few minutes from the center, this fishing district is packed with authentic seafood spots and a breezy promenade. Even in the height of summer, the Pinar and Gurugú beaches offer plenty of space to breathe—a luxury you won't find in Barcelona these days.

For the restless souls, the region is a playground with over 400 hiking trails. Whether you want to trek through the rugged mountains or take a boat to the volcanic Columbretes Islands, there's always an adventure nearby. You can also slip away to the fairy-tale streets of Peñíscola or the medieval fortress of Morella for a quick day trip.

Getting there: Castellón is incredibly accessible. It’s just a one-hour drive from Valencia, or a quick train ride (40–90 minutes) through scenic landscapes. You can easily grab your tickets on the Renfe website.